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Our Story

Everyday sun safety, made simple

What we believe

Childhood should be wild, free and sun-safe.

At Sunfolk Apparel, we believe that childhood should be wild, free, and sun-safe. As mums, we know the daily juggle, sunscreen battles, missing hats, and trying to get everyone out the door in one piece. That’s why we created a range of sun-safe clothing that makes life easier for parents while letting kids explore the outdoors safely and in style.

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What we care about

  • Sun safety made simple — giving parents an easier way to keep kids protected.
  • Childhood adventures — encouraging free play, curiosity, and everyday fun.
  • Mum-friendly solutions — versatile designs that make life easier for busy parents.
  • Style with purpose — modern, neutral patterns that look great anywhere, from the beach to the cafe.
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Introducing

Meet The Fam Behind Sunfolk Apparel

We’re just a small Aussie family who went looking for stylish sun protection for our outdoor-loving little boy… and couldn’t find it anywhere. Everything we came across felt daggy, uncomfortable, or just not something we wanted Luka to live in.

With his fair skin (and a family history of melanoma), keeping him protected is always front of mind. But we also wanted clothes that felt cute, comfy, and versatile enough for park hangs, beach days, or a quick coffee run.

So, like most mum hacks, Sunfolk started with us trying to solve our own problem, and now we get to share it with other families too.

From our family to yours, welcome to Sunfolk Apparel. We're so glad you're here!